In England, Coca-Cola was the main sponsor ofThe Football Leaguebetween 2004 and 2010, a name given to the three professional divisions below thePremier Leagueinsoccer(football). In 2005, Coca-Cola launched a competition for the 72 clubs of The Football League— it was called "Win a Player". This allowed fans to place one vote per day for their favorite club, with one entry being chosen at random earning £250,000 for the club; this was repeated in 2006. The "Win A Player" competition was very controversial, as at the end of the 2 competitions,Leeds United A.F.C.had the most votes by more than double, yet they did not win any money to spend on a new player for the club. In 2007, the competition changed to "Buy a Player". This competition allowed fans to buy a bottle of Coca-Cola or Coca-Cola Zero and submit the code on the wrapper on the Coca-Cola website. This code could then earn anything from 50p to £100,000 for a club of their choice. This competition was favored over the old "Win a Player" competition, as it allowed all clubs to win some money. Between 1992 and 1998, Coca-Cola was the title sponsor of theFootball League Cup(Coca-Cola Cup), the secondary cup tournament of England.
