The protagonist, a woman who died in her previous life and was reborn back to summer 1990 at age eighteen. She is the adopted daughter of Xu Jiefang and Feng Yanwen. After failing the college entrance exam, her adoptive mother died, and she was forced into an arranged marriage, so she ran away to the south where she built a successful business over thirty years. In her past life, she was deceived by her cousin Xu Jia, who stole her university admission. Now reborn, she plans to save her mother and change her fate. She is described as naturally pretty with fair skin, bold features, a slim waist, and a perky figure, and was sweet-tongued since childhood.
