Coca-Cola has a long history of sports marketing relationships, which over the years have includedMajor League Baseball, theNational Football League, theNational Basketball Association, and theNational Hockey League, as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL'sPittsburgh Steelers, due in part to the now-famous1979 television commercialfeaturing"Mean Joe" Greene, leading to the two opening the Coca-Cola Great Hall atHeinz Fieldin 2001 and a more recentCoca-Cola Zerocommercial featuringTroy Polamalu.