Spamaramawas a yearly festival held aroundApril Fool's DayinAustin, Texas. The theme of Spamarama was a gentle parody of Spam, rather than a straightforward celebration: the event at the heart of the festival was a Spamcook-offthat originated as a challenge to produce the most appetizing recipe for the meat. A rule of the event was that contestants had to be prepared to eat the Spam dish if requested by a judge. The festival included light sporting activities and musical acts, in addition to the cook-off.