In the United States in the aftermath of World War II, a troupe of former servicewomen was assembled by Hormel Foods to promote Spam from coast to coast. The group was known as the Hormel Girls and associated the food with being patriotic. In 1948, two years after its formation, the troupe had grown to 60 women with 16 forming an orchestra. The show went on to become a radio program where the main selling point was Spam. The Hormel Girls were disbanded in 1953.