Also known by the underworld pseudonym Master Sheng, he is a branch member of a prestigious clan from Bohai County who established a business empire in Beiguan Town, including taverns and grain stores. He initially befriended Xiao Lubuhua after being amazed by his audacity in smuggling grain and iron tools to the Northern Barbarians. After discovering Xiao Lubuhua's true identity, he regretted the deal but was too deep in shady transactions to escape. His restaurants, Immortal Drunk and Hibiscus Residence, were involved in the incident with Xia Daohua, and he provided guards and an elite team lent by Xiao Lubuhua to deal with her.