Director of Taihe Beverage Co., Ltd. Ten years ago he was a lowly workshop director at a heavily indebted soda factory. He made bold promises to turn the factory profitable and implemented strict rules. Under his leadership, the factory grew into a well-known company producing ice cream, popsicles, soda, ice lollies, orange juice, and champagne. He spent over 2 million yuan on advertising with little effect and fell for the fake association's scheme, paying 50,000 yuan upfront and promising 150,000 yuan for a management system.