Shang Xinglu's father and head of the Shang family. He has a fiery temper inherited by his daughter. He is described as a righteous person who felt sorrowful seeing his sister Shang Yingxue's treacherous actions. He took over management rights from the old man of the family. He was initially unaware of the financial magazine reports but was alerted by his daughter Shang Xinglu about Yunshi's funding issues. He cut off contact with Shang Yingxue after learning of her betrayal.