Li Jincheng (also referred to as Li Jinchen in the narration) is the male lead of the novel. Before her awakening, Fang Yimeng shamelessly tried to seduce him using every manipulative green tea tactic described in the book. He had a confrontation with Fang Yimeng at a bar, which led to the trending scandal about Fang Yimeng abusing staff on set. He is in a romantic relationship with Liao Ran, the female lead.