Since1978, Coca-Cola has sponsored theFIFA World Cup, and other competitions organized by FIFA.[125]OneFIFAtournament trophy, theFIFA World Youth Championshipfrom Tunisia in1977to Malaysia in1997, was called "FIFA— Coca-Cola Cup". In addition, Coca-Cola sponsors the annualCoca-Cola 600andCoke Zero 400for theNASCARSprint Cup SeriesatCharlotte Motor SpeedwayinConcord, North CarolinaandDaytona International Speedwayin Daytona, Florida.