Bai Siyi is a 19-year-old high school dropout burdened by a million-yuan family debt. To survive, he works three jobs daily: an assembly line worker during the day, a voice actor and content creator at night, and a bar dancer on weekends. Despite his difficult circumstances, he maintains strict moral boundaries, refusing lucrative but compromising opportunities. When Director Liu from the popular online dating variety show "First Heartbeat" approaches him with a contract offering 500,000 yuan, Bai Siyi sees a lifeline. The catch is that he must participate as a female contestant, cross-dressing for the live stream. Bai Siyi calculates that he can easily fail on the first day by presenting a terrible persona, allowing him to be rejected and walk away with the money. He signs the contract, believing the task is simple.
On the other side, Huo Xingming is a 22-year-old mixed-race man who secretly returned to China to run his own animation company, avoiding his father's corporate empire. He is openly gay and joined the show only because his friend invested in it. Huo Xingming is assigned a "poor persona" script to create drama, but he is conflicted about how to maintain a character when he is genuinely wealthy. When he is matched with Bai Siyi, he assumes the other person is also a performer following a script. To create a bad ending, Huo Xingming adopts an equally impoverished persona, claiming to be a construction worker with a million-yuan debt who is looking for a wife to help pay it off.
The online dating begins with both parties attempting to sabotage the connection. Bai Siyi lists his low income, lack of education, and debt, hoping to repel his match. Instead, Huo Xingming responds with enthusiasm, claiming their situations are a perfect match. Bai Siyi escalates his self-deprecation by mentioning his idol-worship spending and night job at a bar, but Huo Xingming interprets these as signs of dedication and hard work. The audience watches in bewilderment as both contestants fail to reject each other, with Huo Xingming even sending photos of himself at a construction site and Bai Siyi sending photos of bottle collecting.
As the week progresses, the dynamic shifts. Bai Siyi becomes increasingly frustrated that his attempts to drive Huo Xingming away are failing. Huo Xingming, meanwhile, grows genuinely curious about the person behind the "Most Loves Macho Man" profile. He begins to see Bai Siyi's sincerity beneath the exaggerated poor persona, noting that unlike himself, Bai Siyi's details appear authentic. The tension builds as both men prepare for the eighth-day in-person meeting, unaware that their partner is the opposite gender. Bai Siyi remains determined to be rejected, while Huo Xingming finds himself unexpectedly attached to the resilient and beautiful cross-dresser, setting the stage for a confrontation that will shatter both their carefully constructed facades.
