The Pusheen corporation started selling Pusheen merchandise after the popularity of the cat took off in July 2010.The first Pusheen merchandising was sold on the Everyday Cute website as a charm keychain, and necklace. From there the Merchandising expanded and now Pusheen Corp have teamed up with many brands to create and sell merchandise in stores such asBarnes & Noble,Hot Topic, andPetco. They have even expanded their merchandising to the website Hey Chickadee with merchandise collections dedicated to the cartoon cat, which range from plush toys by manufacturerGund, clothing, accessories, knick-knacks, and much more. They even have a quarterly subscription box (which is a popular trend within online shopping) that is filled with Pusheen Products.