Coca-Cola's advertising has significantly affectedAmerican culture, and it is frequently credited with inventing the modern image ofSanta Clausas an old man in a red-and-white suit. Although the company did start using the red-and-white Santa image in the 1930s, with its winter advertising campaigns illustrated byHaddon Sundblom, the motif was already common.[99][100]Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising:White Rock Beveragesused Santa in advertisements for itsginger alein 1923, after first using him to sellmineral waterin 1915.[101][102]Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring the young Bostonian actressHilda Clarkas its spokeswoman.